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Axel Wahl is a Stockholm-based designer and artist working with print, material and physical processes.

His practice is centered around experimental printmaking and process-driven work, where material exploration and hands-on making shape both outcome and direction.

Working through print as both a method and a medium, his work moves between independent projects, spatial applications and selected collaborations with brands and institutions.

Selected clients & collaborations

Adidas, Arc’teryx, Fotografiska, Haglöfs, KA-YO, Levi’s, Massproductions, Puma, Sneakersnstuf & Stockholm Surfboard Club

Wawa Print Shop

Founder & Creative Director - wawaprintshop.com

Education

Visual Communication at Beckmans

Contact:

axelwahl@hotmail.com

Socials:

@axelwahl - @wawaprintshop
Axel Wahl is a Stockholm-based designer and artist working with print, material and physical processes.

His practice is centered around experimental printmaking and process-driven work, where material exploration and hands-on making shape both outcome and direction.

Working through print as both a method and a medium, his work moves between independent projects, spatial applications and selected collaborations with brands and institutions.

Selected clients & collaborations

Adidas, Arc’teryx, Fotografiska, Haglöfs, KA-YO, Levi’s, Massproductions, Puma, Sneakersnstuf & Stockholm Surfboard Club

Wawa Print Shop
Founder & Creative Director
wawaprintshop.com

Education

Visual Communication at
Beckmans College of Design

Contact:

axelwahl@hotmail.com

Socials:

@axelwahl
@wawaprintshop

Wawa Print Shop X GORE-TEX & Haglöfs

Together with GORE-TEX, I created a collection of upcycled Haglöfs garments. The designs were inspired by Haglöfs heritage from Dalarna, Sweden, along with remixed logo graphics. The collection consisted of screenprinted shell-jackets, sling-bags and t-shirts.




Jackets

1/1 screenprinted jackets



Campaign
Photography: William Hamilton

Post production: Jim Widgren



Customization workshop in the Haglöfs store

Wawa Print Shop hosted a customization workshop at Haglöfs Stockholm, where visitors were invited to customize their own Haglöfs garments with screenprinting.