Wawa X Eadai

In February 2024 I created a collection together with the scarf brand Eadai.

The collaboration consisted of campaign images, printed scarves, a promotional poster, a t-shirt and a pop-up shop.

Pop-up shop

The collaborative collection was launched in a pop-up shop hosted at Censorship Bureau at Krukmakargatan 24 in Stockholm.

The walls in the pop-up space were covered in 336 sheets of A3 papers, which were riso-printed with scanned images of the scarves from the collection.

Visitors were invited to screenprint t-shirts together with me during the pop-up.

Campaign images

Creative Director: Axel Wahl
Art Director and Stylist : Amy Ta
Photographer: Faris Laguir
HMUA: Emmaliisa Beswick
Stylist assistant: Bikke Soukkan
Talents: Indra Davila and Aaron Maiden Wångander from Nisch Management

Scarves

The collaboration consisted of three different wool scarves with colorful printed motifs inspired from the woolmark symbol and the flag of Sweden and Britain

Poster