Wawa X Eadai
In February 2024 I created a collection together with the scarf brand Eadai.The collaboration consisted of campaign images, printed scarves, a promotional poster, a t-shirt and a pop-up shop.
Pop-up shop
The collaborative collection was launched in a pop-up shop hosted at Censorship Bureau at Krukmakargatan 24 in Stockholm. The walls in the pop-up space were covered in 336 sheets of A3 papers, which were riso-printed with scanned images of the scarves from the collection.
Visitors were invited to screenprint t-shirts together with me during the pop-up.
![](https://freight.cargo.site/t/original/i/b11c4194be4485df9c96769dd4a555490a459e0ec97275f87660b084f113aad1/wawa_06-sign-stretch.jpg)
![](https://freight.cargo.site/t/original/i/c8d650c4d8ba4b868d7b5a05712339802bcec530a496cbc9bfcd4160a38ee0b8/wawa_01-small.jpg)
![](https://freight.cargo.site/t/original/i/87d8617dc850a66986c3957a17e1d90fe935b9cb4e9a5785d4722034d52eb777/wawa_03-t-shirt-crop.jpg)
![](https://freight.cargo.site/t/original/i/fb3681c4a1afcb9a5909593d1b831c3729e049e6dfc7418ecf6b45b3e492b6c4/wawa_04-t-shirt-crop.jpg)
Campaign images
Creative Director: Axel Wahl Art Director and Stylist : Amy Ta
Photographer: Faris Laguir
HMUA: Emmaliisa Beswick
Stylist assistant: Bikke Soukkan
Talents: Indra Davila and Aaron Maiden Wångander from Nisch Management
![](https://freight.cargo.site/t/original/i/2cd1bf78483c5b57fd47e010f5272ef7f8be316ed1dfaef121b9932a94fdb073/wawa-eadai-indra-full-body-1-green-logo.jpg)
![](https://freight.cargo.site/t/original/i/ce09af8da4553c8a8839c6c1fc8461d4b5b1bf629f254171b84ee8baade5982e/wawa-eadai-indra-portrait-1-yellow.jpg)
![](https://freight.cargo.site/t/original/i/08bd9a7c8bb3db12422e710abb25569362667bb1dafe0a27b0a8ca1bb85170c7/wawa-eadai-aaron-head-1-yellow.jpg)
![](https://freight.cargo.site/t/original/i/6e5e1f853489710c28066a8c14190fd65fe96fe41bc2ac021cfc8315dd463a8f/wawa-eadai-aaron-full-body-4-green-logo.jpg)
Scarves
The collaboration consisted of three different wool scarves with colorful printed motifs inspired from the woolmark symbol and the flag of Sweden and Britain![](https://freight.cargo.site/t/original/i/1cdff09787946e3f7915fac461d26a37023ba0b3fe586f5b3ded47434379534d/wawa-eadai-halsduk-produktbild-beige-green-hypno-portrait.jpg)
![](https://freight.cargo.site/t/original/i/1d018b182c8cefab4883aefac6d6b1e44dfbb91100227d10321b3e74a441747c/wawa-eadai-workshop-process-insta-photo-3.jpg)
![](https://freight.cargo.site/t/original/i/45cebf000e3b8e2db396ca6131635c2b608b69932fc6bd8cd1a9e4dc1bf9ba0f/wawa-eadai-halsduk-produktbild-blue-yellow-flag-portrait.jpg)
![](https://freight.cargo.site/t/original/i/e2af5246d76555fad2c918475dee78acdb92b8e17b4db0cd568de512968e5adc/wawa-eadai-workshop-process-insta-photo-5.jpg)
![](https://freight.cargo.site/t/original/i/b22a1a5b396ace80463f71a9170ad1e39e35e40148c6f92cb0f8f46d206e0d33/wawa-eadai-halsduk-produktbild-purple-red-hypno-portrait.jpg)
![](https://freight.cargo.site/t/original/i/f0d896f3b69dc3b09577599c9b7eb82dc5d2688ed8063027f19d50b718293632/wawa-x-eadai-teaser-insta-photo.jpg)
Poster
![](https://freight.cargo.site/t/original/i/5935453e4264c08636a50721a00b0d6a6eaf4ef1b0b13b36c2b1a32b2d671375/wawa-x-eadai-pop-up-poster-insta-post.jpg)