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Axel Wahl is a Stockholm-based designer working across print, apparel and physical objects.

His practice centres on experimental printmaking and process-driven work, with a strong focus on material exploration and hands-on production. Moving between commissioned design projects and independent artistic work, he uses print as both a method and a medium across clothing, furniture and functional objects.

Selected clients & collaborations

Adidas, Arc’teryx, Fotografiska, Haglöfs, KA-YO, Levi’s, Massproductions, Puma, Sneakersnstuf & Stockholm Surfboard Club

Founder & Creative director

Wawa Print Shop - wawaprintshop.com

Education

Visual Communication at Beckmans

Contact:

axelwahl@hotmail.com

Socials:

@axelwahl - @wawaprintshop
Axel Wahl is a Stockholm-based designer working across print, apparel and physical objects.

His practice centres on experimental printmaking and process-driven work, with a strong focus on material exploration and hands-on production. Moving between commissioned design projects and independent artistic work, he uses print as both a method and a medium across clothing, furniture and functional objects.

Selected clients & collaborations

Adidas, Arc’teryx, Fotografiska, Haglöfs, KA-YO, Levi’s, Massproductions, Puma, Sneakersnstuf & Stockholm Surfboard Club

Founder & Creative Director

Wawa Print Shop - wawaprintshop.com

Education

Visual Communication at
Beckmans College of Design

Contact:

axelwahl@hotmail.com

Socials:

@axelwahl
@wawaprintshop

Wawa Print Shop Swedish Craft Collection

Wawa Print Shop created the Swedish Craft collection to reinterprate Sweden’s design and craft history. The Swedish Craft collection consists of t-shirts, hoodies, caps and bags. The garments are made with a mix of handmade patches and screenprints.




Campaign

The campaign imagery was photographed in Grannas Dala Horse Workshop in Nusnäs, Dalarna. A 103-year-old, family-owned workshop renowned for crafting the original Dalahäst. The people featured in the images are the artisans themselves, the hands behind each wooden horse. A living symbol of Swedish craftsmanship and heritage.

Photography: William Hamilton

Post production: Jim Widgren




Hangtags

Screenprinted hangtags for each individual product

Products



Customization workshop at Sneakersnstuff Stockholm

The collection was presented at Sneakersnstuff Stockholm, where a craft-workshop was hosted. Visitors were able to make their own unique hat with patches from the collection.