Axel Wahl

Designer based in Stockholm

Clients and collaborations

Adidas Originals, Arc’teryx, Bavé, Eadai, Every Night Studios, Evelina Kroon, Fotografiska, Lek & Bus I Gagnef, Massproductions, Sneakersnstuff, Södra Teatern, Stockholm Surfboard Club

Founder & Creative director

Wawa Print Shop - wawaprintshop.com

Education

Visual Communication at Beckmans
Link to Graduation project

Contact:

axelwahl@hotmail.com

Socials:

@axelwahl@wawaprintshop


Axel Wahl

Designer based in Stockholm

Clients and collaborations

Adidas Originals, Arc’teryx, Bavé, Eadai, Every Night Studios, Evelina Kroon, Fotografiska, Lek & Bus i Gagnef, Massproductions, Sneakersnstuff, Södra Teatern, Stockholm Surfboard Club

Founder & Creative Director

Wawa Print Shop - wawaprintshop.com

Education

Visual Communication at
Beckmans College of Desig
n
Link to Graduation Project

Contact:

axelwahl@hotmail.com

Socials:

@axelwahl
@wawaprintshop

Beckmans College of Design at
Stockholm Furniture Fair 2024

I was asked by Beckmans College of Design to create the visual identity for their exhibition at Stockholm Furniture Fair in February 2024. I was supervised by Beckmans teacher Sophia Wood during the project.

The visual identity consisted of a folder, photos, social media animations, physical invitations and an exhibition space.

The goal of the identity was to focus on the students process during the project. The identity was inspired by recognizable design elements from construction, such as the bright yellow and orange colors, and the inkjet text.



Info poster

40x40cm foldout poster showcasing the different objects created by the students.

Photography: Julia Malmquist




Physical invitations

Made with scrap wood pieces from the school workshop, printed with an inkjet gun




Exhibition space

Using scaffolding as a base for the exhibition space, I created printed backdrops showing the students process from the project. The students names were displayed behind the transparent tarpaulin walls.




Animations