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Axel Wahl is a Stockholm-based designer and artist working with print, material and physical processes.

His practice is centered around experimental printmaking and process-driven work, where material exploration and hands-on making shape both outcome and direction.

Working through print as both a method and a medium, his work moves between independent projects, spatial applications and selected collaborations with brands and institutions.

Selected clients & collaborations

Adidas, Arc’teryx, Fotografiska, GORE-TEX, Haglöfs, KA-YO, Levi’s, Massproductions, Puma, Sneakersnstuf & Stockholm Surfboard Club

Wawa Print Shop

Founder & Creative Director - wawaprintshop.com

Education

Visual Communication at Beckmans

Contact:

axelwahl@hotmail.com

Socials:

@axelwahl - @wawaprintshop
Axel Wahl is a Stockholm-based designer and artist working with print, material and physical processes.

His practice is centered around experimental printmaking and process-driven work, where material exploration and hands-on making shape both outcome and direction.

Working through print as both a method and a medium, his work moves between independent projects, spatial applications and selected collaborations with brands and institutions.

Selected clients & collaborations

Adidas, Arc’teryx, Fotografiska, GORE-TEX, Haglöfs, KA-YO, Levi’s, Massproductions, Puma, Sneakersnstuf & Stockholm Surfboard Club

Wawa Print Shop
Founder & Creative Director
wawaprintshop.com

Education

Visual Communication at
Beckmans College of Design

Contact:

axelwahl@hotmail.com

Socials:

@axelwahl
@wawaprintshop

Adidas Stockholm Half Marathon 2026 finisher t-shirt design, campaign & merch




Finisher t-shirt

The design for the Stockholm Half Marathon finisher t-shirt highlights the races surroundings, specifically all the street signs and symbols found along the race course. I ran along the course and documented all the interesting letters I found along the way. With the collected letters I created a text-collage. The t-shirt design also features the course-map, with each letter placed at the location where it was found along the course.




Campaign images

Art Director: Axel Wahl
Photographer: Axel Wahl
Photo assistant: Julia Malmquist
Talents: Heshlu Andemariam, Georgia Padovan, Sanna Mustonen, Ebba Tulu





Merch

Along with the finisher t-shirt I created another design which was for sale during the race-week. The design consists of illustrations representing Stockholm and the half-marathon race. Among the various symbols in the design there is the Stockholm county coat of arms, the half marathon course, runners, and Norrbro where the race's finish line is located.